Jonathan Roche is one of the nation’s foremost authorities on heart rate-based interval training. Through his company, Breakthrough Health & Fitness, Jonathan promotes the use of heart-rate based interval workouts to achieve maximum fitness and weight loss results in the shortest period of time. Says Jonathan, “It’s not how hard you train.  It’s how smart
you train.”

Jonathan, a native of Boston, Massachusetts, is a certified personal trainer, an award-winning fitness video instructor, an 10-time Boston Marathon runner and an 12-time Ironman Triathlon finisher selected All-American by USA Triathlon in 2003. He has run 11 Boston Marathons as a member of the Dana-Farber Cancer Institute team and has done four of his Ironmans as fundraisers for various charities. Jonathan has also written and performed in three workout DVD’s for Gaiam, Inc., a Colorado-based company promoting healthy lifestyles, including Gaiam’s Abs Ball Kit, the Balance Training System, and the Trampoline System. The Abs Ball Kit is currently being sold in almost 50,000 retail
locations including Target, REI, Kmart, The Sports Authority and Jenny Craig.

Frequently featured on NBC, ABC and the WB in Colorado as a guest fitness expert, Jonathan’s expertise ranges from topics such as “Workout Quality Versus Quantity,” and “Heart Rate-Based Training,” to “How to Choose a Personal Trainer.”

Jonathan’s approach to wellness centers on empowering individuals to implement fun and effective workouts that can be adapted to everyone from professional athletes to soccer moms. Using this methodology he developed the innovative Momentum Fitness & Weight Loss System, offering people across the nation a customized personal workout schedule delivered through instructional videos, web-based software, and continual online support. This coach-in-a-box approach gives everyone, no matter where they are or what their fitness level, access to a professional personal trainer who guides them through an affordable and sustainable weight loss solution.

Committed to using his work as a platform to help those around him, Breakthrough Health & Fitness contributes five percent of its profits to the Dana-Farber Cancer Institute, a Boston-based cancer organization that works to achieve better cure rates and enhance patients' quality of life.